Air Raid Precautions 1938 (CCS reprint 1999)
Ogdens Military - General Series Air Raid Precautions 1938 (CCS reprint 1999) Air Raid Precautions 1938 (CCS reprint 1999) 50 - When Imperial Tobacco issued Air-Raid Precautions with Ogden’s cigarettes (also Churchman’s, Hignett’s and Wills’) in 1938, the then Home Secretary, Samuel Hoare, said “I commend a study of these cards to your attention.” The authorities were keen to give these simple life-saving measures the maximum possible exposure, hence the blatant coverage in ITC brands. The Ogden’s version has now been reprinted, size 68 x 36mm
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Air Raid Precautions 1938 (CCS reprint 1999)

Issuer: Ogdens Condition: Mint Description: When Imperial Tobacco issued Air-Raid Precautions with Ogden’s cigarettes (also Churchman’s, Hignett’s and Wills’) in 1938, the then Home Secretary, Samuel Hoare, said “I commend a study of these cards to your attention.” The authorities were keen to give these simple life-saving measures the maximum possible exposure, hence the blatant coverage in ITC brands. The Ogden’s version has now been reprinted, size 68 x 36mm Number of cards in set: 50

Price for complete set: Only £10.00

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Air Raid Precautions 1938

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Ogdens Military - General Series Air Raid Precautions 1938 Air Raid Precautions 1938 50 - The onset of WWII meant the authorities were keen to give simple life-saving measures the maximum possible exposure and Imperial Tobacco were encouraged to issue this set with a number of their different brands, so the same set was issued by Ogdens, Churchman and Hignett. The Ogdens set was also reprinted in 1999. When these were issued the then Home Secretary, Samuel Hoare, said “I commend a study of these cards to your attention.” The cards show how to select a refuge room and make it gas-proof, protecting windows, how to make a garden dug-out etc as well as defences such as anti-aircraft guns and the balloon barrage around London. The emphasis is very much on keeping yourself safe and there are a number of cards showing women dealing with an incendiary bomb in the house with a scoop and hoe or fighting fires with buckets, hand pumps or portable fire-pumps. The colour pictures and informative text really highlight the frightening dangers the country was now facing, but a spirit of resilience also shines through, epitomised by the couple in rubber clothing and gas-masks. Naturally they should be cowering their shelter but the card informs us that “prudent persons, if forced to go outdoors during raids should provide themselves” in addition to gas masks, with “rubber or oilskin coats and hats and rubber boots”. A fantastic glimpse at war on the home front with cards size 68 x 36mm. This set was also issued by Wills and Churchman.
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Air Raid Precautions 1938

Air Raid Precautions 1938

Ogdens - 50 in set

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Wills Military - General Series Air Raid Precautions 1938 Air Raid Precautions 1938 50 - The onset of WWII meant the authorities were keen to give simple life-saving measures the maximum possible exposure and Imperial Tobacco were encouraged to issue this set with a number of their different brands, so the same set was issued by Ogdens, Churchman and Hignett. The Ogdens set was also reprinted in 1999. When these were issued the then Home Secretary, Samuel Hoare, said “I commend a study of these cards to your attention.” The cards show how to select a refuge room and make it gas-proof, protecting windows, how to make a garden dug-out etc as well as defences such as anti-aircraft guns and the balloon barrage around London. The emphasis is very much on keeping yourself safe and there are a number of cards showing women dealing with an incendiary bomb in the house with a scoop and hoe or fighting fires with buckets, hand pumps or portable fire-pumps. The colour pictures and informative text really highlight the frightening dangers the country was now facing, but a spirit of resilience also shines through, epitomised by the couple in rubber clothing and gas-masks. Naturally they should be cowering their shelter but the card informs us that “prudent persons, if forced to go outdoors during raids should provide themselves” in addition to gas masks, with “rubber or oilskin coats and hats and rubber boots”. A fantastic glimpse at war on the home front with cards size 68 x 36mm. This set was also issued by Ogdens and Churchman.
Product details page
Air Raid Precautions 1938

Air Raid Precautions 1938

Wills - 50 in set

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Fry Military - General Series Days of Wellington 1906 (reprint 2003) Days of Wellington 1906 (reprint 2003) 25 - This set of 25 colour pictures follows the life and achievements of Britain’s great military leader the Duke of Wellington. Beginning with a picture of him as a young man of 24 the set goes on to show his family house in Dublin, depictions of his many battles including Waterloo, medals as well as his funeral and monument in St Paul’s Cathedral. The fronts bear the words “Fry’s Cocoa & Chocolate Makers to H.M. The King” whilst the backs give relevant facts concerning his life. Size 68 x 36mm.
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Days of Wellington 1906 (reprint 2003)