In 1929, the long-established firm
of Nicholas Sarony & Co. of New Bond Street issued a series of
humorous cigarette cards called 'Saronicks' illustrating limericks
quoted on the backs together with a statement that they are from the "Complete
Limerick Book". The same series of cards was also produced by Major
Drapkin under the title 'Limericks', and both sets affirm that their
respective companies had become branches of the newly-formed United
Kingdom Tobacco Co. (1929) Ltd. Sarony's 'Saronicks' came in two sizes,
standard and medium, and our set of the month is in the larger format -
all the better to enjoy the comic situations portrayed by the artist in
black and red on a white background, not always politically correct for
today's climate - the Jews at the bus stop in Kew, the colonial
bellowing at his Indian servant, etc - but they all raise a smile, and
the style is definitely 1920s.
This set of Nicholas Sarony & Co.
M50 'Saronicks' 1929 in Very Good to Finest Collectable Condition is
catalogued at £20.00,
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